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FUTURE OF MUSIC: MANIFESTO FOR THE DIGITAL MUSIC REVOLUTION
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For the next generation of players and downloaders, a provocative scenario from a music industry think tank. From the Music Research Institute at Berklee College of Music comes a manifesto for the ongoingmusic revolution. Today, the record companies may be hurting but the music-making business is booming, using non-traditional digital methods and distribution models. This book explains why we got where we are and where we areheading. For the iPod, downloading market, this book will explain new ways of discovering music, new ways of acquiring it and how technology trends will make music “flow like water,” benefiting the people who lovemusic and make music.
I find this book very interesting in the ideas that they propose and the way they explain the shift from a cd "product" orientated record industry to the digital age. However, this book is clearly outdated in the facts they use to corroborate the theory. I find that a little disappointing, I wish they would have done a newer version of it to illustrate the constant evolution of the music industry.
I guess back in 2007 it was worthy book to read, at least to wake up and jump on the train of digital music. But now authors should seriously re-evaluate this book with "future" tendencies. To sum up the main idea: choose streaming, instead of selling!Ok, streaming is probably a solution. Probably, because I don't see how the majors will feed their artists, if p2p fans will pay let's say $15 for unlimited access to media? It's too little to have cost recoup! And what about jailbreaks of streamed media? It cuts again your commission.It's weak book for the Berklee college of music, and I'm suspicious that it was build up for the Online Berklee course "The Future of Music and the Music Business" where this document is required. I'm wondering what you can learn further about Future of Music for friendly $1400? Personally, I would prefer crash regularly on MIDEM and catch up with visioneers there for that money.Comment
Livre de référence en la matière, très intéressant, avec un point de vue novateur et innovant sur le future de l'industrie de la musique... De plus, il se lit rapidement! Ne peut qu'être conseillé!
The Future of Music is a book full of interesting ideas and well-thought out scenarios about how the music industry is changing, but because of the way it is all presented, it is easy to miss on some of the most important concepts and ideas that author David Kusek is trying to point out. I enjoyed how right of the gate Kusek portrayed an ordinary day in the year 2015, which at the time this book was written, considered way into the future. The scary part is, most of what he portrayed was actually pretty close to what is actually going on. The average person will, "...put on your new eyeglasses, which contain a networked audio headset, letting tiny earbuds slip into your ears" (Kusek, 1). Unfortunately, the entirety of the book reads like a list with no emotion put into it, with him going from point A to B to C. I am currently undergoing an ethnography project, which is a qualitative study of a certain culture in society. This book gave me new ways to see how musicians are changing the business. He sums it up perfectly when he says, "Content is king, the customer is King Kong, and service is Godzilla" (Kusek 92). However, since it was written so long ago (2005), the main points are difficult to keep with me since the game has drastically changed. The Future of Music is a great read for anyone who wants to jump into the ever changing industry of music, but also lacks certain momentum to keep the ideas naturally flowing.
Got this book as it was included in many of the Berkelee School of Music music business courses. All in all a decent read, however, I wouldnt recommend this to anyone with a decent grasp on current music technology. Consider this more a primer for people interested on learning about the Music Business and the technology involved rather than for those who have experience in the field.I suppose paired with a course on the subject and open discussion this book would be more appropriate. Would be interesting to sit in on a course in which this book is being used as text to see how much specific knowledge I actually gained in reading it.
I borrowed this book from a colleague a couple of years ago and read it then but decided to get my own copy because some of my research is in on technological changes in the music industry. It's an interesting book because the authors envision music being offered as a utility, like water or electricity. The ideas are very forward looking and it is easy to see that the authors are not "married" to the old technology but rather using their imaginations to think about where the technology will take music. You might not agree with everything they say but it's interesting to think about their ideas and reframing how music can be delivered.
Lots of good stuff here for music lovers as well as musicians. Not being a music industry insider, my eyes did glaze over once or twice - sorry, guys. But the good parts outweigh the bad, and there is some pure gold here.Did you know that the artist gets only 8% of a CD sale? This is about to change, since "... music belongs to the people, not to the multinational corporations that have controlled and exploited it over the past seventy-five years or so. The people, both fans and musicians alike, will decide what kind of future we want." Many of the authors' ideas can be applied outside the music business, too.All in all, a worthwhile read.
I haven't finished reading this book yet, but so far it's been inspiring. The writers create very feasible scenarios for where the music industry is headed in the next few years. In fact, the book is about 2 years old now and some of the predictions are already coming true. For example; mobile devices like phones and PDAs converging and becoming delivery services for music, social networking services like Myspace (not mentioned in the book, presumably because it had not yet become popular) coming to the foreground as a way to listen to and exchange music, the idea of music as a utility or a subscription which has recently become a more popular option with various download services. I'm looking forward to finishing this book and taking my new-found inspiration online.
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December 30, 2010
Tari Farida
